The Successful Map of Customer Relationship Management :

 


Overview/Description 
Customer relationship management (CRM) has existed as long as there have been buyers and sellers of goods and services. But only recently have technological advancements allowed businesses to track and monitor customer behavior and satisfaction. Like never before, businesses are focused on retaining customers and increasing customer satisfaction. This course will help you focus on providing optimal service to your customers through CRM. Customers want more than just affordable prices; they also want service, support, and recognition. After finishing this course, you'll have a foundation for creating business practices that will create ongoing customer loyalty and value.

 

 


Target Audience :

 

 

Employees and managers interested in improving customer service

 

 


Expected Duration :4 Days

 

 


Lesson Objectives and Outlines :

 

 

Fundamentals of CRM

 

 

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recognize the value of implementing a CRM system.

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select statements that define customer relationship management.

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identify goals of implementing a CRM system.

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identify the three stages of CRM.

 

 


CRM Implementation Considerations
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recognize benefits of transforming a company's operations for a CRM system.

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identify challenges of implementing a CRM system.

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identify cycles of the CRM loop.

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identify the components of CRM core competencies.

 

 


Electronic CRM and Data Mining
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recognize benefits of implementing electronic customer relationship management and data mining systems.

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identify features of an electronic customer relationship management system.

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identify how data mining facilitates business operations.

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identify technical aspects of data mining.

 

 

 

 

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